CASE STUDY
Top Monthly Supplements Campaign
ALWAYS AIMING FOR THE MOON
As a way to demonstrate the power of Passive Behavioral Optimization (PBO), we created and implemented an integrated marketing and paid ads campaign to jumpstart a middle-of-the-road, but successful, campaign from $77 average cart value to $107 in less than four weeks. The campaign hinged on the power of A.I., coupled with our proprietary algorithm, to fast-track one of the best supplements campaigns of the year. Our edge? We do this everyday…at our own risk.
The overarching goals of the campaign were to:
- Scale up 5X and retain return on ad spend (ROAS)
- Increase the click-through-rate (CTR) to 12%
- Increase brand awareness
- Drive increased engagement
We identified and coordinated efforts across our team, and then implemented a comprehensive marketing and paid advertising plan to generate awareness and maximize sales potential.
THE RESULTS!
4-Week Campaign
We generated more than $200,000 in net profit!
$111,980
Total Ad Spend
3,064
Total Website Purchases
$107.00
Average Cart Value
$327,848
Total Product Sales
4,001,816
Total Overall Reach
29,882
Total Page Likes
The Results Were Outstanding!
$215,918 Net Profit
We generated more than 10,000 clicks, likes/loves, shares & comments on social media
Passive Behavioral Optimization (PBO)
WHAT IS PBO? AND WHY DOES IT WORK SO CONSISTENTLY?
PBO utilizes A.I. to segment cold audiences for retargeting based on specific behavioral predictors. Up to this point, affiliates have solely relied on social platforms to optimize ad campaigns. PBO takes targeting two steps further, allowing campaigns to massively scale while maintaining predictable returns on ad spend.