Dalton Ruffin is the founder and Chief Executive of Ruffin Media, LLC (aka Ruffin Digital).  He is the creator of the data-driven social media advertising algorithm called Passive Behavioral Optimization (PBO), which is a fancy way of saying “automated paid advertising to cold audiences based on measurable behavioral responses.”  It is unmatched in the world of affiliate marketing and cracks the code for calculated buyer predictions through the most common human behaviors.

In 2020, Dalton immediately changed the face of the game overnight, posting four consecutive $100k months before soaring to the top of the affiliate rankings.  In 2021, Dalton was awarded and ranked Top 100 affiliate marketer on the world’s leading affiliate & digital e-commerce marketplace, surpassing over 100,000 affiliates worldwide within a year of implementing his cutting-edge strategy.    Soon after, Dalton realized he could help others by shifting this model to a partnership-based platform.  He understood the potential of his algorithm, machine learning,  and other technologies to find connections in social data, harnessing its power in the world of affiliate marketing.

Dalton believes it is his responsibility to give back to the communities that have given him so much (pay it forward).  He started Ruffin Capital, a private angel investment fund focused on local minority-based internet and technology brands and services.  He created an innovative business startup and growth funding strategy known as PPC Funding, which sources funding through active campaigns and partnerships that build out brands and revenue through paid advertising.  In memory of his childhood, his Ranleigh Court Fund is seeking to invest roughly $250k into minority-based internet startups in the Howard County area.